MasterControl
PPC That Powers Lead Gen Growth
When MasterControl, a B2B SaaS leader in the Life Sciences space, partnered with Loud, they were ready to breathe new life into their paid search. Within months, opportunities jumped 50%, and lead volume hasn’t slowed down since.
Our Impact
First Year Results
170%
48%
164%
(The Problem)
A Missed Opportunity
An Audit Revealed The Truth
MasterControl’s team suspected that their Google Ads performance wasn’t living up to its potential. Our audit was detailed and at first glance it was confirmed, the account structure was holding them back from tapping into the full power of paid search.
(What We Did)
Together We Built Something Better
“Loud has done a great job cleaning up and managing our Google Ads account! Google Ads is one of our most important channels and was converting at the expected rate but it has been managed by different people/agencies over the years and it was not well organized. Brandon and his team has done an incredible job methodically going through the accounts and fixing them. This has resulted in improved cost per lead and has increased our conversion rates down funnel globally."
- Emma Hartsfield, Director of Demand Generation at MasterControl
01
Research
02
Rebuild
03
Launch and Iterate
(The Results)
The Numbers Don't Lie
We could talk about strategy all day, but the results speak for themselves. After restructuring, performance turned a sharp corner. MasterControl saw a 170% increase in total lead volume, meaning not just more form fills, but more qualified sales conversations hitting the pipeline.
At the same time, cost per lead dropped by 48%, allowing their budget to stretch further without sacrificing quality. The revamped campaigns were also connecting better with the right audience, reflected in a 164% jump in click-through rate and a 249% lift in conversion rate.
"I can not say enough good things about Loud. The way they have come in and completely revamped our paid search strategy has been incredible!"
- Trent Hymas, Senior Manager of Digital Marketing - MasterControl
