Joyce University
Paid Lead Acquisition For Higher Ed
When MasterControl, a B2B SaaS leader in the Life Sciences space, partnered with Loud, they were ready to breathe new life into their paid search. Within months, opportunities jumped 50%, and lead volume hasn’t slowed down since.
Our Impact
First Year Results
117%
11%
46%
(The Problem)
A Missed Opportunity
An Audit Revealed The Truth
MasterControl’s team suspected that their Google Ads performance wasn’t living up to its potential. Our audit was detailed and at first glance it was confirmed, the account structure was holding them back from tapping into the full power of paid search.
(What We Did)
With You Every Step of the Way
“Brandon and the team at Loud Marketing Co. are incredible to work with. They are collaborative, proactive, and truly invested in your success. They take the time to understand your goals and deliver creative, strategic solutions that drive results. Their professionalism and quality of work are outstanding, and I highly recommend them.”
- Kristina Duler
01
Research
02
Rebuild
03
Launch and Iterate
(The Results)
The Numbers Don't Lie
We could talk about strategy all day, but the results speak for themselves. After restructuring, performance turned a sharp corner. MasterControl saw a 170% increase in total lead volume, meaning not just more form fills, but more qualified sales conversations hitting the pipeline.
At the same time, cost per lead dropped by 48%, allowing their budget to stretch further without sacrificing quality. The revamped campaigns were also connecting better with the right audience, reflected in a 164% jump in click-through rate and a 249% lift in conversion rate.
"Loud Marketing has been great to work with—very responsive, strategic, and always helpful. They take the time to understand your goals and offer solutions. Their team brings great energy and consistently delivers quality work. Highly recommend!"
—Grace Kussow, Senior Marketing Manager - Joyce University
